CRETUM Accounting and finance
Strelnieku str. 1 – 2, Riga, LV 1010

+371 6729 6670
+371 2709 7879


The most important suggestion for new businesses is to start with solid research and determine your goals. Only when your goals are clear, can a successful business plan be developed.

The business plan will describe your strategy and main tactics to reach your goal. Detailed tactics will be developed in your marketing plan.

Apart from describing your products and services, determining your target market, competitors, position in the market, you need to assess your strengths and weaknesses. Your management team, staff, information systems, cash flow projections, profitability projections – all need to be assessed from a strengths and weaknesses perspective.

Working with you and your business, we can help you to develop clear and attainable goals for the first five years, building on your strengths and overcoming your weaknesses. Strategic planning is critical for any new business.

Benefits of strategic planning:

  • More control over your future
  • Better return on investment / higher income
  • Improved work environment and productivity

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